Shuffle

SHUFFLE

An intimate look inside the billion-dollar addiction treatment industry where young people are bought and sold for their insurance policies and ushered into a system designed to keep them sick.

Year: 2025

Project Type: Documentary

Evoke’s Role: Evoke Media supports Shuffle’s impact campaign through a non-recoupable grant.

Meet the filmmakers

• Ben Flaherty

  Writer, Director, Editor, Cinematography

  Benjamin Flaherty is an Austin-based filmmaker with a diverse collection of work, from documentary and art films with Lou Reed & Julian Schnabel to commercial spots for major brands. His short form PSAs have been awarded at Cannes, D&AD, One Show and the Clios. His documentary feature debut, SHUFFLE, won the Grand Jury Prize for Best Feature Documentary at the 2025 SXSW Film and Television Festival.

• Carra Greenberg

  Producer

  Carra Greenberg has produced commercials, docu-series and feature content for a variety of brands and networks. Her first feature documentary, DAUGHTERS OF THE SEXUAL REVOLUTION, explored the women’s movement through the lens of the original Dallas Cowboys Cheerleaders, and won a Grand Jury Prize at SXSW. HAVANNA LIBRE documents the underground world of surfing in Cuba. Her most recent documentary, SHUFFLE, won the Grand Jury Prize for Best Documentary at SXSW. She is currently the Head of Production at Ritual Arts, a boutique studio focusing on storytelling that inspires culture change. She is an honors graduate of New York Law School’s Social Justice Policy Center.

“...inherently shattering and enraging.”

VARIETY

“Almost biblical in its depiction of well-intended policies being corrupted by human avarice.”

INDIE WIRE